64% of experimental shoppers open to trying new brands, driving challenger growth: Report

64% of Indian Shoppers Willing to Try New Brands: Report

Around 64% of experimental shoppers in India are willing to try new brands even if their products fall short of expectations, while 55% move from discovery to purchase within a couple of days, according to a report by Google, WPP Media and Elevation Capital. The study, conducted with Kantar and based on 1,200 challenger-brand shoppers,(consumers […]

Google, WPP Media, Elevation release brand growth toolkit

India’s retail landscape is seeing a major shift led by experimental shoppers: 62% are eager to adopt new brands at launch, with 64% willing to take a chance on a new brand even if it falls short. To examine this rapid decision cycle and share practical principles for scaling consumer businesses, Google, WPP Media, and […] The post 62% of experimental shoppers eager to try new brands at launch: Google–WPP Media–Elevation study first appeared on …

79% Indian shoppers question challenger brand legitimacy without Google Search presence: Report

Google, WPP Media and Elevation Capital have released a joint playbook titled The Disruptor’s Toolkit: The 0 to Rs 500 Crore Playbook for Challenger Brands, examining consumer behaviour and outlining strategies for scaling challenger brands in India. The study found that 62% of shoppers are early adopters who try brands at launch, while 64% are willing to take risks on new brands even if their purchases do not meet expectations. It also found th…

64% of experimental shoppers open to trying new brands, driving challenger growth: Report

Mumbai: India's retail landscape is witnessing a shift driven by experimental shoppers, with 64% willing to try new brands even if they fall short of expectations, according to a joint report by Google, WPP Media and Elevation Capital. The report, titled ‘The Disruptor’s Toolkit: The 0 to ₹500 Crore Playbook for Challenger Brands’, examines changing consumer behaviour and outlines strategies for emerging brands to achieve sustainable growth. The…