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Chipotle Drops a 'Big A** Bag' to Make Group Dining a Bigger Deal

The limited-edition bag supports a $10-per-person Family Meals deal and enters weekly giveaways for 2,000 U.S. Rewards members.

Summary by Adweek
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.

7 Articles

USA TodayUSA Today
Lean Left

How to win a giant Chipotle tote bag in new giveaway

·New York, United States
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AdweekAdweek
Center

Chipotle Drops a 'Big A** Bag' to Make Group Dining a Bigger Deal

Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.

Read Full Article
ComplexComplex
Lean Left

Exclusive: Chipotle Gives To-Go Bag a Huge Makeover With the 'Big Ass Chipotle Bag'

To celebrate the restaurant chain's family meals, the company is offering a limited-edition, mega-sized take on its signature takeout bag.

·Los Angeles, United States
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Marketing DiveMarketing Dive
Center

Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.

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Revista Merca2.0Revista Merca2.0

Chipotle Turns a Giant Bag of Almost a Metre Into the Star of His New Campaign and Offers It as a Prize in Draw

The Big Ass Chipotle Bag has a capacity of 170 liters and is the star of the Family Meals campaign, orders to share between 4 and 6 people.

·Mexico City, Mexico
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BizTocBizToc

Chipotle Unveils a Giant Takeout Bag. There’s a Bigger Strategy Behind It

The Entire Business World on a Single Page with the Web's Most Comprehensive One-Stop Finance News Hub.

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Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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Marketing Dive broke the news on Tuesday, October 13, 2026.
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