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NMC Issues Ethical Advertising, Public Communication Guidelines for Doctors, Hospitals, Details
The rules bar misleading claims, paid rankings and patient testimonials, and they warn of penalties including suspension, censure and removal from the medical register.
- On Tuesday, October 6, 2026, the National Medical Commission released new guidelines strictly regulating medical advertising and promotional communications for Registered Medical Practitioners and hospitals in India.
- The commission framed these rules in response to Writ Petition No.1160/2023 to curb healthcare commercialization while ensuring medical communication remains informational, ethical, and evidence-based.
- Prohibited from using unverifiable superiority claims, RMPs and medical institutions cannot use "Guaranteed cures," "No.1 Specialist," or "100% success," nor manipulate digital engagement through intermediaries.
- State Medical Councils will enforce these standards, with penalties ranging from warnings and mandatory ethics training to suspension for 3–6 months or removal from the medical register.
- Aggrieved practitioners may appeal decisions before the Ethics and Medical Registration Board within 60 days, ensuring an operational framework balancing information dissemination with patient integrity.
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NMC Bars Self-promotion, Misleading Reviews; Regulates AI, Social Media Use by Doctors, Hospitals
Get latest articles and stories on India at LatestLY. The National Medical Commission (NMC) has issued detailed guidelines to regulate advertising and digital communication by hospitals, medical institutions and registered medical practitioners (RMPs), prohibiting self-promotion, misleading reviews and testimonials, celebrity endorsements and deceptive claims, while also laying down rules for the use of artificial intelligence (AI) in healthcare…
·Mumbai, India
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Doctors on Instagram face regulatory crackdown on ads, reviews and AI promotions
The NMC has brought social media, influencer and AI-led medical promotions under new advertising rules. The guidelines bar testimonials, fake reviews and misleading claims while allowing factual health education.
·Noida, India
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Coverage Details
Total News Sources19
Leaning Left2Leaning Right2Center3Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 29%
C 43%
R 28%
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