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Facebook Feed Now Takes Typed Requests as Meta Adds LLMs to Ranking

The feature lets users tell Facebook what they want to see, with Meta saying recommendations update in real time and use large language models.

  • On Tuesday, Meta announced the launch of its AI-powered "Your Algorithm" feature on Facebook, allowing users to influence their feed and Facebook Reels by describing preferences in their own words.
  • This update mirrors a similar change that landed on Instagram earlier this year, as Meta increasingly uses large language models to rank content and improve recommendation relevance.
  • Users access the tool through the three-dot menu on posts, where they can select "Interested" or "Not interested" or use a prompt box to describe preferences in detail.
  • Meta states that recommendations "respond right away" after users update preferences, adapting within the same session to reflect the interests and intent behind their natural language input.
  • The feature joins a suite of AI-powered tools Meta uses to customize experiences, following the introduction of "Dear Algo" on Threads to influence content recommendations across the company's platforms.
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Facebook is introducing a new artificial intelligence (AI)-based tool that allows users to influence the recommendations presented in the feed and in the Reels. Functionality aims to make the experience on the social network more personalized, giving greater control over the content suggested by the platform. More control over the recommendations of Facebook Meta [...]

·Lisboa, Portugal
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The Verge broke the news in United States on Tuesday, October 13, 2026.
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