AITO Announces 2027 European Market Entry at Paris Motor Show
Aito said it has started EU approval work as it prepares four SUVs for a Europe launch and targets 1 million annual sales by 2030.
- On Monday, October 12, 2026, Huawei-backed Aito announced at the Paris Motor Show plans to enter the European market in autumn 2027, showcasing four SUVs to signal its expansion strategy.
- Jointly developed by Seres and Huawei, the brand aims to establish itself as a Seres brand in Europe to navigate restrictions on Huawei equipment in 5G networks.
- Aito is "actively pursuing" EU Whole Vehicle Type Approval, targeting a five-star Euro NCAP rating under 2026 standards while localizing the Aito 9 and Aito 6 with adapted driver assistance and service networks.
- Despite the announcement, Aito has not identified launch models, pricing, or distribution partners; Chinese-built EVs face EU anti-subsidy tariffs of up to 35.3% on top of 10% import duties.
- By autumn 2027, the brand will compete against German luxury manufacturers and Chinese rivals BYD and Xpeng; analysts note the timeline is a "statement of intent" without dealer networks or pricing yet confirmed.
23 Articles
23 Articles
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Another Chinese manufacturer of electric luxury cars, Aito, has revealed plans to come to Australia by the end of next year. And it claims it sits a rung above the likes of Zeekr and Denza, instead eyeing established luxury marques such as Mercedes-Benz and BMW. Aito, reportedly meaning “Adding Intelligence to Auto”, is owned by Chinese company Seres, and has ties with communications and technology giant Huawei. While its name will be foreign to…
PR Newswire
AITO Announces 2027 European Market Entry at Paris Motor Show
PARIS, Oct. 12, 2026 /PRNewswire/ -- AITO, the luxury intelligent electric vehicle brand from SERES Group, today showcased the AITO 9, AITO 8, AITO 7 and AITO...
Seres’ Huawei-linked EV brand AITO plans European entry in 2027 · TechNode
AITO plans to enter Europe in 2027 and has begun the EU Whole Vehicle Type Approval certification process, CLS reported on October 12. The brand will present four SUVs at the 2026 Paris Motor Show: the AITO 6, AITO 7, AITO 8 and AITO 9. The certification work is part of AITO’s preparations to sell […]
For the second time, AITO has invested in the Paris World Championship and is presenting a full range of premium SUVs. Unlike the last time, the Chinese manufacturer formalizes its arrival in the European market, with great ambitions.
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