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MarTech Interview with Gil Bouhnick, Director of Product @ AppsFlyer — MarTech Series Cross-Platform Measurement: AI, Privacy and Attribution

Summary by MarTech Series
Gil Bouhnick, Director of Product at AppsFlyer, discusses how cross-platform measurement is evolving as customer journeys fragment across devices and channels, and how privacy, attribution, incrementality, and AI are changing the way marketers measure growth: ______________ As customers move between apps, websites, connected TV, PC and console, what are some fundamentals of good measurement that […]
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MarTech Series broke the news on Wednesday, October 14, 2026.
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