Apple’s New ‘Switch to Safari’ Campaign Details Why You Should Ditch Chrome
Apple says Safari offers up to 5 hours more video streaming on Mac and is up to 35% faster than Chrome.
- Apple kicked off a 'Switch to Safari' campaign today, promoting the browser as a more powerful and private alternative to Chrome through a new website and two YouTube videos.
- Earlier, Apple launched a 'Privacy on iPhone' campaign promoting Safari as the more private alternative to Chrome, building on previous head-to-head promotion efforts.
- Safari is up to 35% faster than Chrome when loading frequently visited sites on Mac, and offers up to 5 hours more video streaming compared with Chrome.
- The new website features a side-by-side comparison chart detailing Safari features including Distraction Control, Intelligent Tracking Prevention, Reader Mode, Notify, Profiles, and Apple Pay.
- Apple claims Chrome allows third-party trackers to collect and sell user data, while Safari utilizes privacy tools to prevent such collection, positioning itself as the more secure browser.
12 Articles
12 Articles
Apple's Direct Assault on Chrome: Battery, Speed and Privacy Claims Fuel New Switch Campaign
Apple's aggressive new Switch to Safari campaign claims up to 5 hours more Mac video playback, 35% faster loads on common sites, and superior default privacy protections versus Chrome. The dedicated webpage and videos directly compare the browsers across battery, speed, tracking prevention and features like Distraction Control. Early reactions and independent reports provide context on real-world impact.
Apple is trying to convince Chrome users to switch to Safari, presenting arguments of autonomy, speed and privacy. The company claims that its browser allows up to five additional hours of autonomy and loads up to 35% faster the sites visited frequently. Despite doing so subtly, the [...]
Apple’s new ‘Switch to Safari’ campaign details why you should ditch Chrome
Apple is kicking off a new campaign today to promote Safari’s benefits over Chrome. With a new “Switch to Safari” page on its website and a pair of new YouTube videos, Apple wants everyone to know Safari is “a more powerful and private browser than Chrome.” more…
Apple urges users to leave Chrome - Root-Nation.com
Apple has launched a new “Stay with Safari” advertising campaign urging Mac, iPhone, and iPad owners to ditch Google Chrome in favor of its own browser. One of the campaign’s main messages is “Chrome gulps, while Safari sips” (English: “Chrome slurps, Safari sips”). The company highlights Safari’s advantages over the world’s most popular browser, including […] Post “Chrome gulps, Safari sips”: Apple releases a biting ad targeting its main rival …
Google dominates the web browsers sector very widely with Chrome. So much so that its competitors regularly try to denigrate it. The proof with Apple's latest campaign in favor of Safari.
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